Juniper Networks, a global tech leader, recently embraced a sustainable approach to corporate gifting by partnering with Greenr Gifts to plant trees on behalf of clients. This pilot partnership was tested at three major corporate events, and the results were overwhelmingly positive. Through this collaboration, Juniper offered tree-planting gifts as a choice along with traditional event giveaways like tshirts, to clients that attended their event.
A New Approach to Event Gifting
At three different events, Juniper offered attendees the opportunity to claim a tree planting gift in their name via various touchpoints such as QR codes at booths, t-shirts, and even through email links. The simplicity of scanning a code made it easy for attendees to engage with Juniper’s sustainable offering. In return, recipients also received custom “I-Planted-A-Tree” laptop stickers as a physical token to share their contribution to a better planet.
Greenr Gifts' self-claim experience ensured that every interaction was seamless and secure, capturing the necessary consent while safeguarding client data. This eco-friendly and tech-forward approach aligned well with Juniper’s innovative brand identity.
Results from the Ground
The pilot spanned three events, providing valuable insights into how corporate attendees respond to sustainable gifts:
100% Preference Over Goodie Bags: Of clients who were offered to have 25 trees planted in their name over receiving a traditional event goodie bag, all of them went for the tree gift. This confirmed that attendees valued the environmental impact over branded merchandise.
80% Preference Over T-Shirts: At another event, 20 out of 25 people in another event preferred planting trees over receiving a branded Juniper t-shirt. The tree gift resonated as a more meaningful and lasting option, reflecting a broader trend towards environmental consciousness.
Personal Connections: One memorable moment involved a client who had recently visited Kenya and was familiar with the areas where trees were being planted. This added a deeper, personal connection to the tree gift, creating a sense of involvement in a specific reforestation project.
Enhanced Brand Image Through Sustainability
By incorporating Greenr Gifts into their events, Juniper Networks not only demonstrated their commitment to sustainability but also enhanced their brand’s reputation. Offering a gift that contributes to global reforestation is a powerful way to engage with clients and partners in a meaningful way. This approach was well-received, as seen through the high preference for tree planting over traditional gifts.
Ensuring Transparency in Reforestation
At Greenr Gifts, we ensure full transparency in the tree planting process, through two models primarily:
Holistic Monitoring: This involves tracking each planting session with details such as photos, geolocation, and dates, which are surfaced on a dashboard. The entire region is monitored over time to maximize tree survivability.
Ultimate Transparency: For each sapling planted, recipients receive a photograph of their specific tree along with geocoordinates, planting date, and species information.
Both models ensure that each tree is planted and monitored responsibly, offering companies like Juniper complete transparency in their sustainability efforts.
What the Gift Recipients Receive
Along with contributing to reforestation, recipients of Juniper’s tree gift received a co-branded certificate, acknowledging the number of trees planted in their name. These certificates were delivered via email and could be printed upon request. Recipients also gained access to a personal dashboard, which provided updates on the number of trees planted, environmental impact metrics like CO2 sequestration, and other relevant data about the reforestation project.
Takeaways for Corporate Gifting
At Greenr Gifts, we believe corporate gifting should reflect your values. Our partnership with Juniper Networks proved that sustainable gifting, like tree planting, resonates deeply with recipients. Clients overwhelmingly chose tree gifts over traditional items like t-shirts and goodie bags, showing a growing preference for eco-conscious options. By gifting trees, companies can strengthen relationships and showcase their commitment to the environment at the same time.
Ready to switch to sustainable gifting?
Contact Greenr Gifts today to learn how we can help your company make a lasting impact.
